About me

Yina Zhao-Mayer
Founder

My experience in the communication consultancy industry spans over 20 years. Prior to founding Lunarstone Communications, I served as a Director at Kekst CNC Munich office, an international communication consultancy. During my time there, I established the China-Europe Desk and was responsible for the related client advisory, being also actively involved in global digital communication and crisis communication working groups.

Before joining Kekst CNC, I first worked at Finsbury (now rebranded as FGS Global) in China, where I established and managed the China operations. In April 2021 I transitioned to Hering Schuppener in Germany (now an integrated part of FGS Global) as a Managing Director in Frankfurt. Over the course of my career, I have also held leadership positions at Brunswick Group and Citigate Dewe Rogerson in Beijing.

My areas of expertise include corporate, strategic, and digital communications, crisis communications, executive profiling, change communications, corporate affairs and sustainability communications. I am a strong promoter of thought leadership and possess excellent consulting and copywriting skills. 

A graduate from Tsinghua University with a Master of Arts degree in Foreign Linguistics and Applied Linguistics, I am native in Chinese Mandarin, speak near-native English and am proficient in German.

In my free time, I enjoy Chinese calligraphy, reading, music, table tennis, cycling, trekking and traveling.

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