Corporate Communications
The right corporate and leadership positioning is not something “nice to have” but enables your company to stand out in the industry competition and allows your narratives to reach to the heart of your key stakeholders.
It is not tactical moves, but should be a collaboration among internal communication teams, business functions and external advisors to define the advantages, take roles and speak to your uniqueness. I have extensive experience in advising senior executives of multinational companies on corporate communications, helping clients to formulate communication strategy and leading the implementation.
Digital Communications
Communication evolves with trend. Digital reach plays a vital role for corporations to communicate, connect and make impact. I am convinced that communications in the digital formats will intensify in the future. I possess strong digital skills to offer consolidated communication advisory.
With myself being a vlogger, I am the go-to expert for advice on both the international and Chinese social media platforms, social media management and the influencer culture. I offer digital strategy development, content creation and account management support.
Crisis Communications
For more than 20 years I have managed critical situations for clients. From commercial bribery investigations, change of business plan, food poisoning scandal, supply chain disruptions, factory fire and facilities explosion to the dispute of interests between business partners, I worked tirelessly together with clients to help them navigate the complex issues and rebuild the reputation post the crisis.
Every situation was intense and unique. Along the way I learnt together with clients and led the difficult crisis communication scenarios. I can apply the expertise accumulated to future cases and defend clients’ interests.
Sustainability Best Practice
Operating the business in a sustainable way is no longer a superficial standard but is the basic expectation towards a company. Engaging with all the key stakeholders across the entire value chain is essential for corporations to meet their goals.
More and more companies are putting sustainability in the center of their business focus. However, getting the communications in this area right isn’t that easy – there are so many potential pitfalls, further complicated by the geopolitical tensions and new regulations. I am passionate about diving deeply into clients’ business and working with them to help create value across the stakeholder universe.
Corporate affairs, Regulations and Insights
Political and social headwinds in both home and global markets generate challenges that most corporate leaders have to deal with in their effective working time.
Having the political acumen and keeping close track of regulations and public affairs will create a dividing difference when it comes to the corporate affairs efforts. With my solid experience I support clients with policy research and interpretation, mapping potential risks and hosting workshops on high-profile topics, especially on China.
Corporate Service
Strategic far-sight in combination with efficient down-to-earth implementation brings success. It is as simple as that, but precision is the focus point to reach to the right stakeholders at the perfect timing.
I help clients to execute campaigns, draft and edit corporate content including press materials and digital content, manage video shooting projects and provide on-site management as well as language interpretation service.
